Making A Dating Website
You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site? When done right, these sites can be lucrative and require minimal effort to maintain.
Markus Frind, founder and CEO of PlentyOfFish, says he brings in more than $10 million a year (at least half is pure profit) working for just an hour a day. If you want to start your own moneymaking site for love connections, try these five strategies.
In order to design a dating website, you have to look after a lot of elements such as background color, fonts, logo, spacing, call to action, etc. To create an effective design, you need to approach a website design company. Here, you have to share your requirements with the company and they will design your dating website as per your needs. As you build a Cupid.com profile, think of dating for singles is a social experiment. Put yourself out there and expect rejections before finding a boyfriend or girlfriend. Use the app to search singles profiles and find a date with someone local. Our dating website is aimed to make dating online a simple solution.
- Find the right niche. At this point, there are so many big players in online dating (PlentyOfFish, Match.com, and eHarmony among them) that it’s tough to gain traction in the general marketplace. To find your audience, focus on building and marketing a site that fits their needs, however quirky they may be. Trek Passions, for example, helps lonely Trekkies find love. Keep in mind that the narrower your focus is, the more limited your audience and income potential will be.
- Decide on a business model. Online dating sites can operate on either an advertising- or a subscription-based model — or a combination of the two. PlentyOfFish.com has attracted more than 30 million members primarily because it’s a free ad-supported site; however, it doesn’t make nearly as much money per member as a subscription-based site like Match.com, which has just 1.3 million paying subscribers, but brings in nearly $350 million in annual revenues. If you’re planning to launch a smaller-scale site, a subscription-based model will likely be more profitable. However, when customers pay to use a site, they expect more from it, so don’t skimp on tools and services.
- Perfect your algorithm. Online matchmaking services typically ask users to fill out questionnaires about their lifestyle, hobbies, work, and other interests. In some cases, these questionnaires are extremely comprehensive: eHarmony asks each user to fill out a 400-question psychological profile in order to receive matches. Think about what values will be the most important to your potential users — and how you should rank their matches. Once you’ve determined your algorithm priorities, hire a programmer to set up your search tool (unless you have the know-how to do it yourself).
- Lure in your customers. No one wants to join a dating site that very few people use, so you’ll want to wage a strong marketing campaign and provide added incentives to sign up initial members. Ask all of your single friends and acquaintances to join the site, and, if your business model is subscription-based, offer discounted memberships to the first several hundred people who sign up. Once your site is populated, you’ll be able to promote it more successfully through targeted advertising methods, such as Facebook and Google keyword ads.
- Maintain quality control. No, that doesn’t mean kicking out the ugly people (unless you’re BeautifulPeople.com). Online dating sites must be prepared to cope with sexual harassment and other forms of online abuse, as well as privacy concerns. Set up a system that allows users to flag others for bad behavior, and rescind the membership privileges of abusers. Of course, you can’t control what people do after they decide to go out on a date, so work with a lawyer to create a membership contract that will release you of any liability for the real-world results of your online matchmaking.
Have you ever wanted to build a dating website? Maybe you thought to do it yourself would be too difficult, time-consuming, or expensive.
Unlike a conventional business website, the core features and pages on a dating website should be restricted, and only accessible to logged-in users. The key feature of a dating site is therefore the user onboarding process and personalized user dashboards. Before setting up this area of the site, you should first consider the business model. Learn how to set up a dating website and make a profit in the dating business in Dating Pro Academy, get full technical documentation from developers for developers. Build your own dating site with Dating Pro. You pick a package, we do the rest. Dating Pro software is available in 12 languages.
I’m here to tell you that it doesn’t have to be. You can have a dating site up and running in no time, and you can do it on a budget.
I’ll show you how to create a dating website and what you need to know to make it a success.
Give Yourself an Advantage When Starting a Dating Site
Starting a website is easy. A quarter of a million people start one every day. But when you start a site in a specific niche, like dating, it’s good to have an edge over the competition.
A Unique Approach
Match, eHarmony, and OK Cupid are popular general dating sites. If you start a general dating site, those huge, established sites are your competition.
But there are many niche sites that cater to specific groups. There are dating sites based on religious affiliation, people who live outside big cities, those interested in technology, even people who avoid gluten in their diets.
If you can serve a portion of the population that doesn’t currently have a good way to meet, your site can be a success.
A Good Head for Promotion
Building a website is one thing, but promoting your new site is where most of the work takes place. Especially when you’re starting a site that relies on attracting users.
Most of that promotion will take place online. But depending on the niche you choose to serve, you may also take advantage of local advertising.
You don’t necessarily need a huge advertising budget, but you will have to include time to do website promotion. More on that later.
Building a Dating Website
As I mentioned at the outset, starting a new site can seem like a daunting task. But it doesn’t have to be complicated or expensive. You don’t need to hire a developer or spend thousands on web servers.
Let WordPress Handle the Website
You know it’s going to take time to promote your dating site, so you don’t want to spend weeks or months constructing it.
WordPress can be installed in minutes and customized with themes and plugins. We’ll take a look at some tools that can help you build something successful that attracts people.
The Most Important Tool Is Your Web Host
It’s never been less expensive to create a website, but quality and reliability should not be sacrificed for cost. Performance issues or technical problems can sink a membership site, so make sure you have excellent service from day one.
GreenGeeks can provide that reliable, high-quality service, and do it affordably. Every site hosted at GreenGeeks also has access to scalable resources, so your GreenGeeks hosting platform can grow with you.
Of course, GreenGeeks also provides expert help from friendly support staff. We’ll even provide you with a free domain name for the first year to help you get started. We’ve got every aspect of hosting your website covered.
And since we’re called GreenGeeks, you may not be surprised to learn that renewable sources match all of the energy your website uses. In fact, we match three times the energy your site will consume.
Hey, there’s a niche that may not yet be adequately served: Green Dating. 🙂
Choosing a WordPress Dating Theme
The theme is the jumping-off point for your WordPress website’s layout and functionality. Generally, I like to recommend free themes, but there aren’t any that specifically address dating website design.
I’m going to list some free themes here that may not be dating site themes, but they can indeed be configured to accommodate your needs.
You may also want to investigate premium (i.e., paid) dating site themes. Sometimes paying for a theme license can be a reasonable expense when you consider the time you could save in configuration.
BuddyPress
Primarily considered a social website theme for WordPress, BuddyPress has everything you need for a dating website. Profiles, notifications, friendship connections, activity streams, and private messaging are all built-in.
You might also consider some themes that have been built on top of BuddyPress. Like KLEO, Buddy, and Socialize.
Sweet Date
Sweet Date is one of the most popular paid themes for a dating site. It features unique profile navigation and a sophisticated user matching system. Members can browse other members from their profile page and see compatibility instantly. It also lets users register using their Facebook login. Everything is ready to go.
Ultimate Member
Ultimate Member has many available plugins that expand its reach into a wide variety of dating or social activities. This includes forums, user reviews, and email integration. The Ultimate Member theme works with the Ultimate Member plugin that we’ll talk about below.
OneSocial
OneSocial is a clean, minimal social theme that’s built to be responsive, so it’s perfect for your mobile users. The theme is built on the BuddyBoss/BuddyPress foundation, so it has a lot of the same capabilities, but provides its own take on social connections.
BuddyBoss
BuddyBoss works right out of the box. It’s incredibly flexible and customizable and does just about everything you would need a dating theme to do.
WordPress Plugins for Your Dating Website
All of the dating themes we’ve talked about can be improved, or at least expanded, with plugins. If you like a theme but it’s missing a feature, you can find it in a plugin.
Rencontre
Rencontre is the only WordPress plugin specifically designed to power a dating site. It features private messaging between members, customizable profiles, advanced search, text and video chat, ability to send smiles and contact requests, and a lot more. There’s no limit to the number of members you can add.
Ultimate Member
The Ultimate Member plugin can be used with any theme, but it was built for use with the Ultimate Member theme (above). It provides complete, detailed control over user registration, logins, member directories, user profiles, account management, roles, content restriction, and email functions.
iFlyChat
iFlyChat enabling users to chat with each other privately, in group chats or chat rooms. It can log conversations, so you may not want to enable that. Most dating site users (and website visitors in general) have expectations of a certain level of privacy.
bbPress
bbPress is a discussion forum plugin. A forum may not be the first thing you think of when you think about a dating site. But a proper forum encourages conversation, and any dating website can make use of that.
Paid Memberships Pro
A great way to offer extended functionality to your members (while also helping offset the costs of the site) are paid memberships. Paid Memberships Pro is the perfect plugin to make paid memberships part of your dating site.
How to Share Your New Dating Site With the World
Social Media
This is first on the list because it will likely be your most useful tool. Open up as many social media accounts as you can for your dating site and post to them frequently.
That’s going to be overwhelming at first, but eventually, you will see which sites work for you. Then, you can weed out the websites that don’t perform as well and make things more manageable.
Reach Out in Your Local Community
If your dating site serves a local niche, you’ll want to make it known in town. Consider advertising in local meeting places or sponsoring local meet-ups.
SEO
Search engine optimization is a promotion tool? Sure it is. In fact, improving a site’s search result ranking may be the best form of promotion. Research how people looking for dating sites search, what words and terms they use, then optimize pages on your site to rank in those results.
Call In Favors
Dating sites are social. The most attractive thing new members can see is many existing members. See if you can get your friends involved to lay the groundwork. People you already know are an excellent resource, and if they’re up for the challenge, they can help your site grow.
That may not sound like the height of authenticity, but dating sites have to start with a group of users. If visitors get the impression that others also use the site, they will be more likely to join and participate.
What Can You Do With a Dating Website?
Serve an Underserved Population
We talked about it earlier; serve a niche as a way of standing out among dating sites. But niches are made up of people. When you provide a service to a group who may not feel included in the mainstream, you will gain their appreciation and loyalty. And that can be very rewarding.
Learn What Interests or Motivates People
Running a website made up of hundreds of (hopefully) thousands of members is a real learning experience. Most people are good and kind, and serving and interacting with them can be a great way to spend your time.
Start A Dating Website
But any time you deal with the public, you deal with all kinds of people — some less pleasant than others. The coping and people skills you learn managing people online will spill over into other aspects of your life. And that’s almost always a good thing.
Earn a Living
Not every website becomes a billion-dollar company. Let’s face it; most websites struggle to make a profit. But if you build an attractive site and put in promotion time, you can create your own employment.
Buy A Dating Website
Dating sites can produce substantial profits, even smaller, lesser-known sites. If you do everything you can to set yourself up for success, your dating site can be the source of a comfortable income.
How To Create Dating Website
People Need Other People
For as long as there have been people, we have searched for intimate connections. We all need human contact, and a dating site is a great way to interact. If your ideas are unique, or you have a niche audience in mind, a dating website can succeed beyond your expectations.
I hope I’ve given you some useful tools and insights that can help you along the way. Now get out there and make some matches!
Author: Michael Phillips
A Dating Website For Kids
Michael Phillips is a web hosting industry veteran, helping people make the most of their web presence since 1995.